Privacy policy

Privacy Policy

Last updated: November 6, 2025

MeleeDiamondInc operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the "Services"). MeleeDiamondInc is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de‑identified so that it cannot identify you. We may collect or process the following categories of personal information (including inferences drawn from this personal information), depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, mobile/phone number, and email address.
    We do not disclose your mobile/phone number or contact details to third parties for their marketing or affiliate programs.

  • Financial information including credit/debit card and financial account numbers, payment card information, transaction details, form of payment, payment confirmations, and other payment details.
    We do not store full payment card numbers; payments are processed by our payment providers.

  • Account information including your username, password, security questions, preferences, and settings.
    You are responsible for keeping your credentials confidential.
  • Transaction information including items you view, add to cart, wishlist, purchase, return, exchange, or cancel, and your past transactions.
    We use this to fulfill your orders and improve your shopping experience; we do not sell or share this information for targeted advertising.
  • Communications with us including information you include in customer support inquiries or reviews.
    We use this information only to respond and improve our Services.
  • Device information including information about your device, browser, or network connection, IP address, and other identifiers.
    This helps secure our Services and detect fraud.
  • Usage information including how and when you interact with the Services.
    We use aggregated insights to improve site performance and features.
We do not intentionally collect sensitive personal information (e.g., government IDs, precise geolocation) unless you provide it to us and it is necessary for the Service you request.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide information.
    Providing certain information (e.g., email, shipping address) is necessary to complete purchases.
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through cookies or similar technologies.
    You can control cookies via your browser settings.
  • From our service providers who enable certain technology and collect or process personal information on our behalf.
    They are contractually restricted from using your information for their own marketing.
  • From partners or other third parties where permitted by law.
    We do not buy or sell personal information as defined by applicable privacy laws.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including performing our contract with you, processing payments, fulfilling orders, remembering preferences, sending account notifications, handling returns/exchanges, managing your account, arranging shipping, enabling reviews, and providing a customized shopping experience (e.g., product recommendations).
We do not use your mobile/phone number for promotional messaging; if you provide a mobile number, we use it only for order/status updates and customer support.

Communications with You

We use your personal information to provide customer support, respond to you, and maintain our relationship with you.
Transactional emails/SMS (e.g., order confirmations, shipping updates) are not marketing and will continue after you opt out of promotional emails.

Security and Fraud Prevention

We use personal information to authenticate accounts; provide secure payment and shopping experiences; detect, investigate, and address possible fraudulent, illegal, unsafe, or malicious activity; protect public safety; and secure our Services.
We may temporarily retain relevant data for fraud prevention and security logs.

Marketing (Email Only; No Sale/Share; No SMS Marketing)

With your consent where required, we may send our own newsletters or product updates by email.
We do not send marketing via SMS and we do not sell or share personal information (including contact details and transaction data) for cross‑context behavioral advertising or affiliate marketing.
You can unsubscribe from promotional emails at any time via the link in the email.

Legal Reasons

We use personal information to comply with law or respond to valid legal process (including requests from law enforcement or government agencies), to investigate or participate in civil discovery or litigation, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

  • With Shopify and service providers (e.g., IT, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
    These parties are authorized to use personal information only as necessary to provide services to us and are not permitted to use your mobile/phone number for their own promotions.
  • With your direction or consent for certain disclosures (e.g., carriers to deliver products, social media widgets, or login integrations).
    We will disclose only what is necessary to complete your request.
  • With our affiliates within our corporate group.
    They will handle your information in accordance with this Policy.
  • For legal and safety reasons (e.g., business transactions like mergers or bankruptcy; compliance with legal obligations; enforcing terms; protecting rights, property, and safety).
We do not sell or share your personal information (as “sell” or “share” are defined under applicable privacy laws), and we do not disclose mobile numbers or contact details for third‑party advertising, affiliate marketing, or promotional purposes.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and certain third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data obtained from your interactions with our Store along with other merchants and Shopify. In these circumstances, Shopify is responsible for processing related to those enhanced features, including responding to requests to exercise your privacy rights in connection with them. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third‑Party Websites and Links

The Services may link to websites or online platforms operated by third parties. If you follow links to sites not affiliated with us, review their privacy and security policies. We are not responsible for the privacy or security of such sites, including accuracy, completeness, or reliability of information on those sites. Information you provide on public or semi‑public venues, including third‑party social platforms, may be viewable by others without limitation as to use by us or by a third party. Inclusion of such links does not imply endorsement, except as disclosed on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided personal information to us, please contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure in transit; please avoid using unsecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.
When information is no longer needed, we will delete or de‑identify it in accordance with our retention practices and applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances; we may decline requests as permitted by law.

  • Right to Access / Know the personal information we hold about you.
  • Right to Delete personal information we maintain about you.
  • Right to Correct inaccurate personal information.
  • Right of Portability to receive a copy of your personal information and request transfer to a third party in certain cases.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising. We do not sell or share your personal information as defined by applicable privacy laws. If you use a browser with the Global Privacy Control signal enabled, we will honor it where required by law for the device and browser you use; if we can associate the device to a Shopify account, the request will also apply to that account. Apart from Global Privacy Control, we do not recognize other Do Not Track signals.
  • Managing Communication Preferences. You may opt out of promotional emails at any time via the unsubscribe link. We do not send promotional SMS; order/status SMS may continue as transactional messages.

If you reside in the UK or European Economic Area, and subject to local law, you may also:

  • Object to Processing or request Restriction of Processing for certain purposes.
  • Withdraw Consent where we rely on consent. Withdrawal does not affect prior lawful processing.

You may exercise these rights where indicated on the Services or by contacting us using the details below. To learn more about Shopify’s processing and your rights with Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing requests. You may designate an authorized agent to make requests on your behalf; we may require proof of authorization and direct identity verification.

Complaints

If you have complaints about how we process personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority. (For the EEA, a list of supervisory authorities is publicly available.)

International Transfers

We may transfer, store, and process your personal information outside the country where you live. If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (or UK equivalents), unless the destination country has been determined to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please contact us:

For purposes of applicable data protection laws, MeleeDiamondInc is the data controller of your personal information.